Wisconsin Deepfake Law: What Your Reaction Reveals About Your Digital Safety Personality

# Wisconsin Deepfake Law: What Your Reaction Reveals About Your Digital Safety Personality

> **Quick answer:** Wisconsin's proposed AI deepfake bill would make financial deepfake fraud a felony and harassment deepfakes a misdemeanor. A 2023 study published in *Behavior & Information Technology* found personality traits explain roughly 29% of your deepfake detection confidence — and the trait that makes people most ethical also makes them most vulnerable. How you react to this law almost certainly matches one of four digital safety personality types.

The Wisconsin deepfake law is moving through the legislature right now, and your gut reaction to it — "finally" vs. "overreach" vs. "wait, what exactly is a deepfake?" — reveals more about your psychology than you'd expect.

## Wisconsin's AI Deepfake Fraud Bill: The Facts

State Sen. Sarah Keyeski (D-Lodi) introduced legislation that would rank among the toughest AI fraud statutes in the country. The bill creates two tiers of criminal liability:

- **Misdemeanor:** Creating or posting AI-generated deepfakes to harass someone - **Felony:** Using deepfakes to defraud someone of money