Netflix $20 Standard Plan 2026: 61% of Subscribers Say They'd Cancel if Prices Rise Another $5

# Netflix $20 Standard Plan 2026: 61% of Subscribers Say They'd Cancel if Prices Rise Another $5

> **Quick answer:** Netflix raised its standard ad-free plan from $17.99 to $19.99 per month in March 2026 — its second price hike in less than two years. Deloitte's 2026 Digital Media Trends survey (3,575 consumers, fielded October-November 2025) found that 61% of subscribers would cancel their favorite streaming service if prices rose another $5, and 75% are already frustrated with streaming price increases. The cheapest Netflix plan is now $8.99/month with ads. Here is the full breakdown and a plan-by-plan decision guide.

Netflix crossed $20 per month for its standard plan in March 2026, and a new Deloitte survey reveals exactly how close consumers are to walking out the door. The Netflix $20 standard plan price increase 2026 is the streamer's second hike in less than 24 months — and the data suggests it may be pushing subscribers right to the edge of their tolerance.

## What Netflix Costs in 2026: Every Plan, Explained

Netflix raised prices across all three of its US tiers on March 26, 2026. Here is what each plan now costs:

| Plan | Monthly Price | What You Get | |------|--------------|--------------| | Standard with Ads | $8.99 | Full library, HD quality, 4-5 min ads/hour, 2 streams | | Standard (No Ads) | $19.99 | Full library, HD quality, no ads, 2 streams | | Premium | $26.99 | Full library, 4K UHD + Dolby, no ads, 4 streams |