Connecticut's Data Broker Kill Switch: SB 4 Bans Surveillance Pricing and Gives You a Delete Button

Connecticut's Data Broker Kill Switch: SB 4 Bans Surveillance Pricing and Gives You a Delete Button

# Connecticut's Data Broker Kill Switch: SB 4 Bans Surveillance Pricing and Gives You a Delete Button

> **Quick answer:** Connecticut's Senate Bill 4, passed 141-6 by the House on May 4, 2026, creates a mandatory data broker registry and a one-request system that lets you delete your personal information from every registered data broker simultaneously. It also makes Connecticut the first U.S. state to explicitly ban surveillance pricing — the AI-driven practice of charging you more based on your browsing habits, location, and shopping behavior. The bill heads to Governor Ned Lamont's desk and is expected to be signed.

The Connecticut data broker law 2026 is the most aggressive state privacy bill of the year, and most Americans have no idea it just passed. While Congress has failed to pass a federal data privacy law for over a decade, Connecticut just handed residents a digital delete button — and became the first state in the country to explicitly outlaw the practice that may be costing you hundreds of dollars a year in inflated prices.

This article is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for legal matters.

## What Connecticut SB 4 Actually Does

Senate Bill 4 passed the Connecticut Senate 31-4 on April 23, 2026, and cleared the House 141-6 on May 4. The near-unanimous margins signal just how politically uncontroversial this legislation is — it is one of the rare privacy bills that passed with almost no opposition.

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